Where words make the difference

Featured project: Master Clear Salt System

Bringing a new product to market is more than just an announcement—it’s about educating and engaging the right audience. The Master Clear Salt System introduced a new approach to water care, and I helped shape the messaging to make it clear, compelling, and effective for both consumers and dealers.

Deliverables:

✅ Email launch campaign strategy and follow-up emails

✅ SEO strategy for launch, including key water care keywords

✅ Proprietary app for spa owners (in collaboration with developer and graphic designer)

✅ Marketing materials for dealer network and consumers

✅ Landing page copy

✅ Strategic press release to announce the launch, positioning the Master Clear Salt System as an industry innovation and highlighting its key benefits.

✅ Voice-over scripts for launch videos

Featured project: TYR Wodapalooza Miami

As the project manager for Chilly GOAT Cold Tubs at TYR Wodapalooza, I oversaw the marketing efforts, ensuring that our goals, content, and team initiatives aligned perfectly. Chilly GOAT was an official event partner, and my focus was on maximizing ROI by creating impactful content and keeping the team on track. From setting clear objectives to executing on-site strategies, I made sure the event not only drove awareness but also delivered measurable results.

Deliverables:

✅ Established event goals and KPIs to track ROI

✅ Managed content creation for social media, emails, and on-site signage

✅ Coordinated cross-functional teams to ensure all deliverables were met on time

✅ Conducted post-event interviews with athletes and attendees for follow-up content

✅ Produced a blog post and additional content for after-event promotion